MESSAGE PRIVATELY

WhatsApp · Global · 2022–2023 · Creative Director · BBDO NY

MESSAGE PRIVATELY turns WhatsApp’s invisible privacy protections into something emotional: the feeling that a private conversation belongs only to the people inside it.

01. The Only Conversation in the World

A man walks through an emptied Barcelona while talking to his older sister. The city disappears around them, transforming WhatsApp’s layers of privacy into a feeling: for a moment, they are the only two people in the world.

02. The News

Three lives orbit a piece of deeply personal news, and the decision of who should hear it first. A film about the intimacy of choosing who enters the conversation, and the privacy that protects that moment.